25th March 2023: 1 day left to join the Biggest Hour for Earth. What is it? The world’s largest grassroots movement for the environment, launched by WWF to raise awareness and inspire collective actions against climate change and nature loss.
Since 2007, Earth Hour has been a “lights off” moment all around the world, but this year the communication campaign gets new life: innovative brand, work, message and mission create the Biggest Hour for Earth. Supporters across the globe have been called to give an hour for Earth, spending 60 minutes doing something – anything – for our planet.
«For 16 years, Earth Hour has engaged millions of people the world over with a simple ask to switch off their lights for 60 minutes. But its meaning has become so much more than that,» said Chris Conner, WWF vice president of media and external affairs. «Nature needs us. People need us. Our climate needs us. Earth Hour is an opportunity for us all to come together, not only to celebrate everything our planet provides us, but also to protect it».
On 25th March at 8:30 pm local time, everyone can take part by subscribing on the official website. At the moment, over 108,776 people from 166 countries and territories have already pledged to give 33,327 hours “reconnecting with our planet”, 26,047 hours “restoring” with clean-up actions, 45,122 hour “learning more” about sustainability and nature, 1,317 hours “inspiring others to take care”, and 2,874 hours “finding other ways to make an impact”.
The platform provides users with suggestions and ways to give their Hour. It shows a location leader board, to learn more about the action carried out all around the world. Also, people can attend the events organized in partnership with the campaign – at the same time, organizers can sign up their manifestation, so that it can be available and displayed.
WWF includes a useful handbook that can be used by educators, team leaders, and passionate individuals to support everyone’s efforts to inspire and engage a wider community of Hour-givers.
What is the point? Can an Hour change the world? Like drops in the ocean, indeed, it can. «It may not seem like much, but the magic happens when you, and those like you in Asia and Africa, North and South America, Oceania, and Europe – supporters in over 190 countries and territories – all give an hour for our one home, creating the Biggest Hour for Earth. By doing so, this Hour can shine an unmissable global spotlight on nature loss and climate change, and the need to work together to secure a brighter future for people and the planet».
A message for Earth, for us. It is a starting point to commit every day to take case of each other and the home we all share. Go beyond the hour with a symbol of unity, celebrate it with your community and be part of the #BiggestHourForEarth!
A WWF campaign in partnership with: Scouts, YMCA, Pocoyo, and Dropbox as technical partner. Cover image: Iconic monuments around the world switch off their lights for Earth Hour each year. - Copyright Greg Rakozy.
